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Walmart and P&G achieve ‘Effie’ excellence | Retailing Today

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in March
MARCH 19, 2015 | BY MIKE TROY

The Path to Purchase Institute this week bestowed Effie awards to top retailers and brand for their marketing effectiveness.

Winners of the 5th annual Shopper Marketing Effie Awards were celebrated at the Path to Purchase Institute’s 2015 Shopper Marketing Summit.

http://www.retailingtoday.com/article/walmart-and-pg-achieve-%E2%80%98effie%E2%80%99-excellence
 

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